What does Clever Moe do?

Clever Moe is a marketing AI app that plugs into Shopify stores to identifies great target audiences for Ads and places the Ads on 6 ad networks automatically. The results are 15x better.

How is marketing changing?

The end of 3rd party cookies in browsers, and no commonality between ad networks, makes getting the best customers into a Shopify store is expensive and difficult. Pick the wrong ad network and pay 80x more for Ads. Clever Moe is a single Web platform to pick the audiences for a Shopify merchant and place their ads on 6 ad networks automatically.

The one tip you give to every digital marketer

Test everything! Run A/B or Split tests on everything you do. With Clever Moe testing every part of Ads is easier.

What is coming in marketing over the next 2 years?

Cost of Ads is skyrocketing. Keeping costs down, choosing the right audience, and advertising across the 6 largest social media Ad networks is going to get even harder. All marketers, especially e-commerce merchants, need Marketing AI technology to make their jobs easier and less expensive.

What does Clever Moe’s Marketing AI do?

Clever Moe marketing AI does 3 things, really well.

Picks audiences
Places ads
Manages campaigns

Clever Moe is a marketing AI that plugs into your Shopify store. Pick a product from your store and the app identifies audiences on 6 ad networks.

It keeps all that in an itty-bitty tiny, tiny database…
Well, not exactly, Clever Moe is a big data system
Currently tracking the public discussions of 3.5 Billion people
6 ad networks
15 million Topics, a topic is a keyword, brands and interests
660 thousand audiences

The technique isn’t easy for us to create, yet it’s so easy to use. For example, point it to this beautiful interior design mirror furniture, and see the targets it finds. The AI understands the topics, interests, keywords, brands, and sentiments from the store’s product page. It matches that to public discussions already happening on the social networks.

Some ad networks – like Facebook – won’t let you target Ads to individuals or pages. Clever Moe finds keywords Facebook recognizes for your Ad to appear to the individual, page, or group. The technique is called automatic target market segmentation. Most of the time it finds new audiences you didn’t even know exist.

Clever Moe supports all the campaign objectives, including building awareness, getting conversions, and retargeting to existing audiences. It doesn’t take anything away from how you might have been placing your ads. Experienced marketers have the option to use their custom audiences, demographics, and leverage past campaigns for retargeting. With Clever Moe target market segmentation based on interests and demographics is easy.

Places ads

Connect Clever Moe to your ad account on Facebook, Google, Twitter, Reddit, LinkedIn, and Instagram. Click Launch and Clever Moe uses your ad account to place your ad. Identify which networks to run your Ad and the budget. It’s easy to start with say Facebook or Google and then expand to the others. Since Clever Moe uses your actual ad account, any of the features the Ad network has available is used in your campaign. For example, Facebook stores data on your campaign performance for look-alike audience targeting. With Clever Moe that campaign performance data helps your campaign on Google, Twitter and the other ad networks. That’s never been available before Clever Moe.

Manages ads

That’s not say every Ad campaign is going to work. Clever Moe has its own tracking pixel. It installs the pixel into your store automatically. While your Ad runs, Clever Moe’s AI expands audiences that are working automatically, and avoids spending on audiences that don’t work. The Dashboard shows the total results, and breaks down the results by ad network.

Fees and costs
Clever Moe launches your ads using your ad network ad account. You pay Facebook, Google, and the others directly. Clever Moe is free for the first 30 days, then we charge an 8% fee based on your ad spending, or $400 per month whichever is greater.

The first 30 days are free. Get started today at CleverMoe.com

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From Regulation to Responsibility: Reframing Environmental Stewardship Towards Interconnection.

An exciting dive into the new frontier of American environmentalism. Discussions on advocacy strategies for communities all around the country using courts and the power of the people.

Panelists:

Elizabeth M. Dune, Esq.
Elizabeth is Director of Legal Advocacy, for Earth Law Center and brings 20 years of legal experience and a passion for designing legal frameworks that enable systemic change. She has advanced many of the groundbreaking Rights of Nature laws in the US and co-authored the US Chapter of the first Earth Law textbook – Zelle et al. (Eds.), Earth Law: Emerging Ecocentric Law—A Guide for Practitioners (Aspen Coursebook, Wolters Kluwer 2020). The story of her former client Grant Township’s fight against a frack waste injection well, based in part on the state constitutional right to a clean and healthy environment, is featured in the award-winning documentary, Invisible Hand (www.invisiblehandfilm.com). She specializes in drafting laws for Tribal Nations, state and local governments, and ballot initiatives. Drawing on her experience as lead counsel in public interest class-action lawsuits and as a law clerk to US federal District Court judges, Elizabeth is a leading practitioner in the development of litigation strategies that advance Earth Law.

Karen Coulter
Karen co-founded the Blue Mountains Biodiversity Project with Asante Riverwind in 1991. Karen has been fighting to defend and restore forests on public lands in eastern Oregon ever since then. In the early days of the Project, she field-checked timber sales on horseback. Karen spent over 14 years living off-grid with her family and their livestock in rural eastern Oregon. Their teepee home and most of their belongings were lost during a wildfire. Karen now lives in a more fire resistant straw bale cabin on the eastside.

Karen has 30 years of experience doing public lands advocacy as the Director of the Blue Mountains Biodiversity Project. She has been surveying timber sales every summer since the project’s inception. Karen has long-term and first-hand familiarity with the ecology of the region, as well as an extensive understanding of land management issues. Karen is an extremely effective and passionate voice for forests. She asserts that: “human and ecological issues are indivisible. Humans are rapidly destroying the planet—the forests, the oceans, species biodiversity, and the global climate. We must deal with social and political inequality and injustice in order to stop ecological devastation.”

Karen is a long-time activist, and has dedicated her life to environmental and social justice causes. Her past work includes international negotiations on acid rain and ozone depletion for Greenpeace International, and campaigning to stop the Reagan era MX missile plans with the American Friends Service Committee. She has also been part of the Alliance for Sustainable Jobs and the Environment, which was formed by an alliance of environmentalists and labor union organizers. She was a principal activist of the Program on Corporations, Law, and Democracy, and did research, writing, and speaking about the history of the rise of corporate power in the U.S. and lessons from past activists’ struggles. Her principles for protection of the wild are based on Deep Ecology and Biocentrism. She has a master’s of English from Reed College.

Markie Miller
Markie Miller is a Rights of Nature advocate in Toledo, Ohio. In 2014, nearly 500,000 people in and around her community lost access to clean and safe drinking water for three days due to a toxic algal bloom in the Western Basin of Lake Erie. This crisis was the catalyst for her work and passion for the Rights of Nature Movement. She played a crucial role in petitioning, campaigning, and eventually passing the Lake Erie Bill of Rights – a local law recognizing the legal right of Lake Erie to exist, flourish, and naturally evolve. She is an ambassador for the Lake Erie Bill of Rights and the Rights of Nature, speaking at the United Nations, appearing on The Daily Show, and numerous local, national and international media outlets.

Daily Show link, https://www.youtube.com/watch?v=3fyUD…

Renata Happle
Renata (Moderator) is a rising Junior at Barnard College of Columbia University studying political ecology and dabbling in political science. She is an intern at Earth Law Center, and an Arthur Liman Public Interest Law Summer Fellow with Yale Law School. She lives in New York City with her six roommates.

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