Social Media Careers | Everything you need to know

Social media is everywhere you look. We are all on it. It has become increasingly important for brands and famous individuals to be on it in order to build their exposure and take control of their online narrative. Social media careers are an emerging employment sector. On today’s episode of Careersbadger we hear from Tola Alade, CEO of Marmalade Collective, the social media agency that helps brands engage with underserved markets, primarily in Africa. This is achieved by Marmalade helping brands create messages, and use their influencer connections in these markets, to increase the exposure of the brand. We also hear from Joe O’Connor, Senior Talent Manager and Creative at Ten Toes Media. Joe is football mad and has combined his love of football with his love of social. He manages the social media accounts of some of the world’s biggest stars including Trent Alexander-Arnold, having also worked with David Beckham and Lewis Hamilton. He is in charge of creating and posting content that helps to build their following. Tola and Joe share their career stories, insights and advice. Topics covered include:

What does a career in social media mean? 1:24
What do you do? 3:13
Was working in this career always the plan? 11:29
What is the holy grail in social media? Is it the viral post? 21:58
What does your typical day look like? 23:38
What are your favourite things about working in social media? 29:20
What do you wish you would have known before joining this industry? 33:19
Advice on how to get a job in the industry 35:59
Things that have served them well in their careers and final advice 40:05

Careers in social media.

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