Careers at IIMA | Episode 5 | Social Media Influencing

Welcome to the fifth episode of our podcast series exploring the many career paths that an MBA from IIM Ahmedabad can unlock.

This episode is all about Influencing and Content Creation—how to build a personal brand, turn your knowledge and experiences into content, and whether content creation can become a sustainable career in today’s AI-driven world.

Our guest, Anirudh Rapole, takes us through his journey from becoming a Chartered Accountant at 21 and working with KPMG across four countries to pursuing his MBA at IIM Ahmedabad and building an audience of over 100,000 followers on Instagram and YouTube.

Starting from the accidental viral reel that launched his journey as a creator, we explore how to build an audience, the role of AI in content creation, and what it takes to turn a side hustle into a full-time career. We also discuss why professionals should consider building their personal brands and the realities of working in the creator economy.

**In this episode, we discuss:**

00:35 Intro

01:18 CA to IIMA
09:27 Building a personal brand
10:49 Can introverts become successful influencers?
14:16 The responsibility of being a content creator
16:56 How AI is changing content creation
18:55 Balancing a full-time job with content creation
24:39 The reality of content creation as a career
28:28 Advice for the next generation of creators

Our aim with this series is to go beyond placement statistics and job titles—to have honest conversations with IIM Ahmedabad alumni about their careers, decisions, and lessons that can help the next generation of students make better-informed choices.

🎤 **Host**

Utsav Pathak

🔗 https://www.linkedin.com/in/utsavpathak222/

🎙️ **Guest**

Anirudh Rapole

🔗 https://www.linkedin.com/in/anirudh-rapole/

🎬 **Producer**

Chinmaya Sharma

🔗 https://www.linkedin.com/in/chinmaya-sharma-/

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#IIMAhmedabad #Influencing #ContentCreation #MBA #BusinessSchool #CareerAdvice #PersonalBranding #CreatorEconomy #AI #Podcast

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