Clever Moe – How it works

What does Clever Moe do?

Clever Moe is a marketing AI app that plugs into Shopify stores to identifies great target audiences for Ads and places the Ads on 6 ad networks automatically. The results are 15x better.

How is marketing changing?

The end of 3rd party cookies in browsers, and no commonality between ad networks, makes getting the best customers into a Shopify store is expensive and difficult. Pick the wrong ad network and pay 80x more for Ads. Clever Moe is a single Web platform to pick the audiences for a Shopify merchant and place their ads on 6 ad networks automatically.

The one tip you give to every digital marketer

Test everything! Run A/B or Split tests on everything you do. With Clever Moe testing every part of Ads is easier.

What is coming in marketing over the next 2 years?

Cost of Ads is skyrocketing. Keeping costs down, choosing the right audience, and advertising across the 6 largest social media Ad networks is going to get even harder. All marketers, especially e-commerce merchants, need Marketing AI technology to make their jobs easier and less expensive.

What does Clever Moe’s Marketing AI do?

Clever Moe marketing AI does 3 things, really well.

Picks audiences
Places ads
Manages campaigns

Clever Moe is a marketing AI that plugs into your Shopify store. Pick a product from your store and the app identifies audiences on 6 ad networks.

It keeps all that in an itty-bitty tiny, tiny database…
Well, not exactly, Clever Moe is a big data system
Currently tracking the public discussions of 3.5 Billion people
6 ad networks
15 million Topics, a topic is a keyword, brands and interests
660 thousand audiences

The technique isn’t easy for us to create, yet it’s so easy to use. For example, point it to this beautiful interior design mirror furniture, and see the targets it finds. The AI understands the topics, interests, keywords, brands, and sentiments from the store’s product page. It matches that to public discussions already happening on the social networks.

Some ad networks – like Facebook – won’t let you target Ads to individuals or pages. Clever Moe finds keywords Facebook recognizes for your Ad to appear to the individual, page, or group. The technique is called automatic target market segmentation. Most of the time it finds new audiences you didn’t even know exist.

Clever Moe supports all the campaign objectives, including building awareness, getting conversions, and retargeting to existing audiences. It doesn’t take anything away from how you might have been placing your ads. Experienced marketers have the option to use their custom audiences, demographics, and leverage past campaigns for retargeting. With Clever Moe target market segmentation based on interests and demographics is easy.

Places ads

Connect Clever Moe to your ad account on Facebook, Google, Twitter, Reddit, LinkedIn, and Instagram. Click Launch and Clever Moe uses your ad account to place your ad. Identify which networks to run your Ad and the budget. It’s easy to start with say Facebook or Google and then expand to the others. Since Clever Moe uses your actual ad account, any of the features the Ad network has available is used in your campaign. For example, Facebook stores data on your campaign performance for look-alike audience targeting. With Clever Moe that campaign performance data helps your campaign on Google, Twitter and the other ad networks. That’s never been available before Clever Moe.

Manages ads

That’s not say every Ad campaign is going to work. Clever Moe has its own tracking pixel. It installs the pixel into your store automatically. While your Ad runs, Clever Moe’s AI expands audiences that are working automatically, and avoids spending on audiences that don’t work. The Dashboard shows the total results, and breaks down the results by ad network.

Fees and costs
Clever Moe launches your ads using your ad network ad account. You pay Facebook, Google, and the others directly. Clever Moe is free for the first 30 days, then we charge an 8% fee based on your ad spending, or $400 per month whichever is greater.

The first 30 days are free. Get started today at CleverMoe.com

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