Hankook Tire : Design Innovation 2022 ‘Home’

2grey는 2018, 2020에 이어 2022년에도 한국타이어 디자인 이노베이션 프로젝트의 컨셉과 시나리오를 기획하고, 모션그래픽 영상들로 풀어냈습니다. 이동하는 공간이 도시와 공간을 새롭게 변화시키는 ‘Urban Reshaping’이라는 컨셉영상을 시작으로, 홈, 의료, 오피스에서 어떻게 공간이 조합되고 확장되는지 다양한 케이스를 예를 들어 설명했습니다. 끝으로 포드의 구조와 메커니즘을 감각적으로 보여주도록 연출했습니다.
Following 2018 and 2020, 2grey planned the concept and scenario for the Hankook Tire Design Innovation Project in 2022 and presented it through motion graphic videos.
Starting with a concept video called ‘Urban Reshaping’, where moving spaces transform cities and spaces.
Next, we explained various cases of how spaces are combined and expanded according to this concept in home, medical, and office as examples.
Lastly, the structure and mechanism of the pod were presented in a minimalist visual way.

Client : Hankook Tire
Project Manager : Jieun Yeo (Hankook Tire)

Creative, Directed and Designed by 2grey
Creative Director : Minhyuk Jang
Project Manager : Minwoo Jang
Creative Planning : Jaehee Jung, Suhee Choi, Sukyeong Lee, Jimin Lee, Sujung Baek, Heejoo Ryu, Dasom Lee
Supervisor : Jaehee Jung
3D Artist : Jaehee Jung, Suhee Choi, Sukyeong Lee, Jimin Lee, Sujung Baek, Heejoo Ryu, Dasom Lee
Music & Sound Design : Folding Waves

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